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Multivate 1 2021
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Multivate 2 2021
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Multivate 3 2021
Statement

User-Experience Designers who feel disoriented about making better design decisions are in desperate need of a framework to build meaningful personas but face a challenge when there is uncertainty on what user data must be collected.

Multivate is a cloud-based platform that can house an auto-generated framework for user persona mapping. this framework will be powered by qualitative data analysis to extract all user data collected to craft personas in a fraction of the time.