Showloom is a portfolio builder designed for creative professionals who struggle to keep their portfolios updated, organized, and presentation-ready over time. Through user research, I found that the biggest challenge isn’t creating a portfolio, but maintaining it amid time constraints, emotional friction, and scattered files. Showloom addresses this by enabling low-effort updates through cloud integrations, structured templates, and AI-assisted content that keeps users in control. The result is a living portfolio system that supports continuous growth, confident storytelling, and long-term engagement.