“Ugly” is commonly used as a negative expression. However, to me, ugliness has its own value. This thesis uses graphic design as a storytelling tool to challenge the common criteria of ugliness and launch a personal manifesto: ugly is beautiful. It’s ok to be ugly.
Jing is a graphic designer who is passionate about exploring the boundaries of graphic design and bringing refreshing works to the world.
Born and raised in a craftsman family in southern China, the spirit of creativity has always been an important part of her artistic practice. Considering herself as a visual-oriented person, she started her BFA degree as a visual communicator to better pursue the knowledge of using visuals as a language. While studying at MICA, she kept playing with her persona as a multidisciplinary graphic designer, her attempts including typography, photography, branding, publication, motion, fashion, and fiber skills.