MICA Faculty Kiel Mutschelknaus Helps Spotify Wrap 2021


Kiel Mutschelknaus, a MICA faculty member in the Graphic Design department, had a hand in inspiring and creating the graphics used in the international Spotify Wrapped campaign this year. The graphics were inspired by Space Type Generator, an online design tool Mutschelknaus built years ago.

The viral marketing campaign created by the international music streaming company released each December, allows Spotify users to view a compilation of data about their activity on the platform over the last year and is widely shared on social media over the following weeks.