Program Format: Online | Full- or Part-Time
Flexible Format. Focused Experience.
Designed with modular 1–4 credit courses over four intensive semesters, this program is ideal for emerging professionals and career pivoters seeking targeted, high-impact learning.
Business for Creatives (BCR) – Brand & Luxury Track
Master of Professional Studies (MPS) Requirements
Redefine Luxury. Shape Cultural Futures. Lead with Creative Strategy.
Program Overview
The Master of Professional Studies (MPS) in Business for Creatives: Brand and Luxury Management at MICA is a graduate program designed for bold creatives, brand visionaries, and cultural innovators who want to lead at the intersection of design, storytelling, and luxury.
The MPS – Brand and Luxury Management track presents a strong and differentiated offering that is likely to appeal to a defined audience of design-forward professionals and aspiring brand strategists with an interest in luxury markets, cultural branding, and emerging technology.
This one-year, 30-credit, interdisciplinary program immerses students in the evolving landscape of luxury—from ethical craft and global storytelling to AI-driven brand systems and speculative futures. Students learn to build brand worlds, craft cultural value, and lead with purpose in fashion, product design, experience, and emerging luxury sectors.
- Luxury Reimagined: Explore the ethics, equity, and excellence of contemporary luxury
- Brand Alchemy: Learn the art of narrative, identity, and visual systems
- Cultural Value: Position brands at the intersection of heritage, relevance, and impact
- AI x Luxury: Leverage emerging tech for generative design and digital brand futures
- Global Markets, Local Stories: Navigate and lead in diverse global brand contexts
- Top-ranked art and design institution with global influence
- Unique creative-first approach to business and branding
- Immersive industry residencies and collaborations with cultural and fashion partners
- Faculty and mentors with deep ties to the luxury and design industries
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Focuses on an applied field of study
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Develops practical skills
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Perfect for current and aspiring professionals
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Delivered online over just 15 months
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Students maintain a work-life balance
Graduates of this track go on to roles such as:
- Brand Strategist or Director
- Creative Producer for Fashion or Cultural Brands
- Luxury Experience Designer
- Innovation Lead at a Design Studio or Global Agency
- Entrepreneur in Fashion, Wellness, or Lifestyle Ventures
Upon completion of this program, graduates will be able to:
- Design effective brand strategies that integrate creative vision with business goals, focused on the luxury sector.
- Create emotionally resonant, multisensory experiences across physical and digital platforms that embody the values and aesthetics of luxury brands.
- Integrate ethical and sustainable practices into brand development, sourcing, and creative production
- Interpret effective usage of digital tools and immersive media in relation to their brand narratives and consumer engagement strategies.
- Make informed strategic decisions to drive growth and long-term value in creative and luxury entrepreneurial enterprises.
- Differentiate a brand for competitive local and global markets