Graduate Programs

Product Management (MPS)

Integrate a digital business strategy to market products, engage customers, build brand loyalty.

Today's marketplace demands that organizations integrate a digital business strategy to market products, engage customers, build brand loyalty, analyze consumer transactions, and manage operating costs. To remain competitive companies need product managers to lead these activities.

Program Overview

Maryland Institute College of Art (MICA) offers the online Master of Professional Studies (M.P.S.) in Product Management, a unique master’s degree program designed to produce leaders with a blend of advanced skills across four disciplines:

  • Design 

  • Business Strategy

  • Project Management

  • The use of digital tools for product management

With the M.P.S. in Product Management, students will develop a powerful suite of skills for conceptualizing, prototyping, producing and promoting new products and services for businesses—all in a convenient online format. The program draws on MICA’s deep institutional understanding of design and merges it with industry-current knowledge in data analytics, user experience (UX) design, marketing practices and effective use of management technologies. 

Graduates of the M.P.S. in Product Management will be equipped to meet the rising demand for product managers and have the advanced skills necessary to pursue leadership roles. Earning a master’s degree may also raise graduates’ earning potential significantly: recent data from indicates that senior product managers earn $123,895 per year on average1, while product managers earn $108,9922.

Residency Overview

The residency occurs at the midpoint of the program and enables you to collaborate with your cohort and network with each other as well as industry professionals. It consists of a mix of workshops, keynotes, and hands-on activities. This two-day experience surveys concepts, tools, and techniques that promote innovation. Students engage in exercises designed to apply and test creative techniques. At the conclusion of the residency, students will have knowledge of and practice with a number of approaches that can be applied through the second half of the program and into their careers.

What is a Master of Professional Studies (MPS) degree?

  • Focuses on an applied field of study

  • Develops practical skills

  • Perfect for current and aspiring professionals

  • Delivered online over just 15 months

  • Residency fosters interdisciplinary collaboration

  • Students maintain a work-life balance

Program Resources

The MICA Canvas environment is a flexible and adaptive platform so students can conveniently access content. Each faculty member holds a weekly live class delivered through Zoom web-conferencing software, whereby students can discuss topics with faculty and classmates. Lectures are recorded so students can revisit them at any time. Students also have access to MICA's web-based resources such as Adobe Creative Suite, LinkedIn Learning, MyMICA, Decker Library and Media Resources Center, and Business Source Premier, the industry's most used business research database.

Who Should Apply

This program is ideal for process-minded professionals that are driven by their creativity to innovate – to utilize emerging technologies and data to enhance products and services, the user experience, and business performance.