Student and alumni UP/Start participants will showcase their businesses for a chance to advance in the top 8. Applications to participate in the Pop Up & Pitch Exhibition are due January 22. All are welcome to attend and view this year’s participants and their business ideas on February 2nd. Make your vote count! Vote for your favorite idea for the 'People's Choice Award!’ Visitors may cast their vote for People’s Choice from 3:00-5:45 PM. Winners will be announced at 6:30 PM.