Meg Kemp is a research strategist and design leader helping organizations navigate emerging technologies with clarity and humanity. With over a decade of experience in UX research, design strategy, and enterprise innovation, she focuses on guiding teams to adopt AI and other emerging tools in ways that are both practical and deeply human.

Her work bridges behavioral science, systems thinking, and design. Through workshops, product research, and executive strategy, she helps organizations align innovation with human needs and long-term impact.

As founder of Alma Major, a future-focused design strategy studio, Meg partners with global organizations to explore how people live, work, and adapt in an AI-driven world. Recent collaborations include a cross-regional ethnographic study for HP’s Global Strategy organization spanning the US, UK, and India, where her team’s insight-driven synthesis was described as pivotal to the project’s success.