Joe Lavine is a photographer, educator, and author with over 30 years of experience specializing in food and beverage photography. Known for his precise attention to detail and innovative lighting, he has worked with major brands such as Coors, Coca-Cola, McDonald’s, General Mills, Pillsbury, and Celestial Seasonings.

 

Joe’s academic contributions include teaching photography and digital imaging at several universities, where he integrates technical instruction with creative exploration. His teaching emphasizes both conceptual development and practical application, preparing students for careers in commercial and fine art photography.

 

Beyond the classroom, Joe has played a key role in professional education. As Manager of Educational Services at Profoto, he lectured nationwide on lighting and the evolving dynamics of the photography industry. He is also an Adobe Community Professional, Adobe Certified Expert, and a member of Epson’s Print Academy.

He has authored several books, including Lighting for Photographers: An Introductory Guide to Professional Photography, which is widely used by students and professionals alike.

Joe is committed to empowering others through education, sharing both the technical and artistic tools needed to succeed in today’s image-driven world.