“It’s all storytelling; it’s just a different medium and a different palette.”
Tim Martin '01 (general fine arts) has always dabbled in multiple forms of art, ranging from painting to sculpture to video. So when he was offered a job as the in-house filmmaker for Maryland-based Flying Dog Brewery, he knew it was right up his alley.
"It's all storytelling; it's just a different medium and a different palette," Martin said. Not only does he film video for the brewery's website, but he has created commercials for the company, one of which won two ADDY Awards, given for excellence in advertising.
One challenge Martin has faced is keeping in mind customers' perceptions of beer in order to appeal to new audiences. "As an artist you want to be as creative as possible," he said. "But at the same time, you have to make beer appealing to the audience," he added.
Martin also said his MICA experience helped him become comfortable opening his work up to constructive criticism. "When someone doesn't get your work, you don't take it so hard; criticism isn't always a bad thing," he said. "That's one of the most important things I learned at MICA."