Whimsical work by MFA in Illustration Practice student Jennifer Yoo ’13 was recently featured in Shinsegae, a South Korean department store franchise whose flagship store is one of the world’s largest. Yoo, born in San Francisco and raised in South Korea from age four to 20, tries to capture the small wonders of everyday life in her work. In this case, she created a spring display of paper cutouts representing the moment when buds bloom into flowers. The illustrator provided six sets of laser-cut works so they could be hung simultaneously in six locations in one day. She also hand cut three large pieces for the installation in the main branch, known as the oldest department store in Korea, to cater to the high fashion audience that shops there.
“My ultimate goal is to create works that could positively influence and engage the public,” Yoo said. “I wish to become an artist known for artworks that touch people’s hearts.” As such, Yoo is expanding her cutout installations into additional ventures, and she plans to create a line of paper products for weddings and other markets through her thesis work this school year.