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MICA Media Clips: February 2010

MICA was included in 140 news clips, encompassing media markets all across the U.S. and beyond, a 54% increase from January.

Posted 03.26.10 by mica communications

For many people and businesses, February 2010 wasn't the most productive month as "Snowmageddon" swept in and shuttered productivity, but not at MICA. The College and its staff fought through the storms and what resulted was one of the busiest and most successful news cycles in a long time. There were 140 separate news clips, encompassing media markets all across the United States and beyond, a 54% increase from January.

Clips for the month, which include several national magazines and radio spots, highlight the wide range of offerings from the College--from students, faculty and MICA programs interacting with and impacting the community; to how our faculty and staff are viewed as experts in their fields; to how MICA brings together artists from varying backgrounds as a starting point for conversation. Below are highlights of these articles; for a more comprehensive list with links, click here.

Traffic on the News section of the Web site not only significantly increased overall in February from prior months, but the breadth of coverage improved as well. There were 18,805 page views in News in February, a 75% increase from the beginning of the year, and that included views of 572 different pages, up from 479 a month earlier. Not surprisingly, Snowmageddon took over the MICA Web site as it did the city of Baltimore. Five of the top 10 most visited news stories of February were inclement weather related, showing that people utilize the Web site to gather emergency information. Of the non-snow stories, the spring visiting artist lectures topped the list of pageviews, followed very closely by the Oscar nomination of a MICA-related documentary, then Israeli filmmaker Dan Geva's residency.

Also online, MICA's social media presence continued to expand in February and by the end of the month the College had 1,720 Facebook friends (a 7.5% increase compared with January month-end) and 1,828 followers on the MICA_news Twitter feed (a 4.5% increase).

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Founded in 1826, Maryland Institute College of Art (MICA) is the oldest continuously degree-granting college of art and design in the nation. The College enrolls nearly 3,500 undergraduate, graduate and continuing studies students from 49 states and 52 countries in fine arts, design, electronic media, art education, liberal arts, and professional studies degree and non-credit programs. With art and design programs ranked in the top ten by U.S. News and World Report, MICA is pioneering interdisciplinary approaches to innovation, research, and community and social engagement. Alumni and programming reach around the globe, even as MICA remains a cultural cornerstone in the Baltimore/Washington region, hosting hundreds of exhibitions and events annually by students, faculty and other established artists.

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