Two MICA alumni contribute to the London 2012 Olympics
Posted 08.02.12 by mica communications
As you watch the London 2012 Olympics, keep an eye out for work by two MICA alumni. Stephen Edmond '11 (graphic design) designed this year's U.S.A. Olympic Boxing Team uniforms, while MICA Alumni Council Member Tysonn Betts '96 (visual communication design) has been busy making Proctor & Gamble (P&G) spots to air during the games.
It was only a few months ago when Everlast, the well-known boxing brand manufacturer, selected Edmond to design this year's U.S.A. Olympic Boxing Team uniforms. Like any other great designer and recent college graduate would be, Edmond was grateful for the opportunity.
"I was honored to be able to create the uniforms," he said.
The uniforms consist of a tank top, fighting shorts and footwear, plus a warm-up jumpsuit.
While attending MICA, Edmond was a star student. He coordinated the Annual Benefit Fashion Show, was an active member of the Black Student Union and also made remarks at the 2011 Commencement. His talents did not go unnoticed, and Graphic Design USA named him a "Student to Watch" in the publication's January/February 2011 issue.
Betts, who has been working with P&G for more than 14 years and holds the position of associate design director, has designed many of the company's spots for the Olympics.
The ads, which are part of a billion dollar Olympic advertising campaign, feature child athletes and Olympians' parents. The commercials have been praised by several news outlets, including the Washington Post, the Sacramento Bee and the Associated Press, which reported: "If a gold medal could be awarded for Olympic marketing, [P&G] would surely be striving for it."
Image caption: Stephen Edmond '11 (graphic design) designed this year's U.S.A. Olympic Boxing Team uniforms.