Joo Ha was born in Seoul, South Korea, and moved to the U.S. when she was 16. She received a BFA from Rhode Island School of Design. After graduating from RISD, she went back to Seoul and built her career in various design firms, from exhibition design to print oriented design.
Ha's thesis is inspired by the times when she worked as a designer in Korea, where there were few font options given to graphic designers. Her goal of this thesis is to design a typeface, which can be applied in broad range of design and to build a Web site as a vehicle to distribute the font.