Brand Toolkit & Guidelines

The graphic identity for MICA Bicentennial is summarized in this Brand Toolkit and Guide.

This page establishes rules (usage, scale, and color) for the consistent implementation of the MICA Bicentennial identity. Through recommendations and examples, the Toolkit serve as a guide for the development of future applications, within the Bicentennial, as well as for external designers and agencies.

As the rollout of the MICA Bicentennial continues, this document will be adjusted and updated to reflect new rules and guidance for the graphic identity. Make sure you are using the most up-to-date version of this Toolkit by contacting the Office of Strategic Communications at 410.225.2300 or at communications@mica.edu.

MICA’s identity system consists of four elements: the Bicentennial Logo, the MICA Logo, the MICA Signature, and the Founding Year. The above configuration that combines the logo and signature in a defined relationship is referred to as the Lock-up.

The Primary Lock-up file is provided at two scales: Small and Regular. A Secondary Lock-up, formatted for a horizontal orientation, also exists at Small and Regular scales. Download the Lock-up files here, or contact MICA Communications to receive the right files for your job.

Integrity of the Lock-up

The Lock-ups of the official brand of the Bicentennial should be used with the utmost consistency and integrity. Only the supplied Lock-up files should be used. The Lock-ups should never be tweaked, manipulated, used at sizes below minimum allowances, rendered in colors other than brand colors, etc.

The MICA Bicentennial color palette uses both a monochrome palette and a full range of vibrant color.


pms: 2728 coated pms: 2132 uncoated cmyk: 100.70.0.0 rgb: 0.71.187 hex: #0047bb	pms: blue 072 coated pms: blue 072 uncoated cmyk: 100.95.0.0 rgb: 16.6.159 hex: #10069f	pms: medium yellow coated pms: 012 uncoated cmyk: 0.7.100.0 rgb: 254.219.0 hex: #fedb00	pms: rhod. red coated pms: 813 uncoated (neon) cmyk: 5.93.0.0 rgb: 225.0.152 hex: #e10098	pms: 2270 coated pms: 802 uncoated (neon) cmyk: 75.0.72.0 rgb: 45.200.77 hex: #2dc84d	pms: orange 021 coated pms: orange 021 uncoated cmyk: 0.70.100.0 rgb: 254.80.0 hex: #fe5000

pms: black 6 coated pms: black 6 uncoated cmyk: 40.20.20.100 rgb: 0.0.0 hex: #000000	pms: cool grey 6 coated pms: cool grey 6 uncoated cmyk: 0.0.0.55 rgb: 167.168.170 hex: #a7a8aa	pms: none cmyk: 0.0.0.0 rgb: 255.255.255 hex: #ffffff
Using the color palette: While most colors look great together, be sure to maintain legibility.

Theinhardt is the supporting typeface of the MICA Bicentennial brand. It should be used in all contexts: collateral applications, signage and electronic media. The only exception is where system fonts are necessary.

Contact us to install Theinhardt on your computer.

System Fonts

The system font Times New Roman should be used for all letters typeset in Word (printed on pre-printed MICA letterhead). The system font Arial should be used for email correspondence and Powerpoint/Keynote presentations, locations where live system fonts are required in a digital context. Please note: within Gmail, please select the typeface designated "Sans Serif."

The Organic Pattern for the MICA Bicentennial is a unique evolution of the Institution identity’s pattern set. It can be used — with the proper files and instruction from Strategic Communications — as an additional graphic element to tie your design to the Bicentennial brand.

The Organic Pattern with Lock-Up integrates the Organic pattern with the Bicentennial Lock-up. Variations of the position of the Lock-up with the pattern exists in files available through Communications; do not attempt to recreate different positions on your own.

The Bicentennial Logo Watermark is a low-contrast version of the Bicentennial Logo. This graphic should never be used in place of the Bicentennial Lock-up: only when the MICA Logo is represented in proximity (on the same surface of the application) and only on a piece that is targeted to an audience familiar with the institution (i.e. totes, shirts, or mugs sold at the MICA Store).

For questions or assistance, contact us

Office of Strategic Communications

Location

The Annex 116-118 W. Lanvale Baltimore, MD 21217

Contact

P: 410-225-2300 E-mail

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Integrity of the Lock-up

Using the color palette:

Contact us to install Theinhardt on your computer.

System Fonts

Location

Contact