During the summer of 2011, Allison Kerst ’12 had interned at Mutt Industries, an advertising agency in Portland, Oregon. While there, she worked on projects for clients including Adidas, The Gap, Paciugo, and Gerber. Her first assignment, however, was a small one—literally.
“I was asked to design the tags that would be printed on the inside of Mutt T-shirts. I was excited to be there and ready to do anything so I didn’t think about it as a tiny task. It ended up being a long design process—collecting assets, hand drawing the typography—and included lots of check ins with the creative directors. I really got into it, forgetting that I wasn’t designing giant posters or a mural, but these were in fact two-by-four-inch tags.”
By the end of the week, she was tasked with storyboarding the initial concepts for an Adidas Adizero 5-Star Cleats commercial. Creative directors encouraged her to visualize ideas however she wished, and after “a few long nights” making collages of buildings exploding with footballs, players in water tanks, and info graphics blending with football fields, the team from Mutt Industries, including Kerst, met with Adidas and won the contract.
“The whole experience was a total whirlwind. Everything went really fast and it was a lot of work. I never thought I would be in an intern position where I would get to fly to Los Angeles and be on the commercial shoot or have an opinion that affects the process as a whole,” Kerst said. She added, “I met tons of creative people from the West Coast, and in terms of skills, I have really unique portfolio pieces that would be impossible to make alone or while in the school setting.”