For Tim Cripps, MICA's Master of Business of Art and Design program provided real-world business value. As an art director for Washington DC-based design firm Threespot and an avid cyclist, Cripps took note that the clothing for cyclists was largely uninspiring. Putting his creativity to work, he came up with the idea to develop a bicycling apparel line that reflected the wearer's unique style rather than a designer's logo.
Cripps found the MICA program to be a constructive testing ground, so he fleshed his business idea out for his final thesis. Pleased with what he had created when he graduated in August of 2012, Cripps and a business partner launched Joust, an alternative bicycling apparel and gear company, a month later. Having released a limited line of shirts and gear, Cripps is making plans to expand his vision to cyclists worldwide.