MICA Designers Win Big in Gates Competition
A team of MICA MFA designers, including Amanda Buck, Nate Gulledge, Sally Maier, and Chen Yu, placed in the Grand Prize top-tier of the Bill and Melinda Gates Foundation Records for Life Competition. The contest challenged the global community to re-design the health record in order to better meet the needs of providers and caregivers, with a focus on immunization information. There were over 300 submissions from 41 countries. The top 40 semifinalists were tested by focus groups for their potential and narrowed to 10. A second GD MFA team, including Alex Jacque, Iris Sprague, Wenjie Lu, and Yushi Lu, placed in the top forty entries. All entries in the top forty were user-tested by the Gates Foundation.
The project was led by Jennifer Cole Phillips, Director, Graphic Design MFA Program, with guest advisors Islam Elsedoudi, IDEO; Doug Storey and Manish Arora, Johns Hopkins Bloomberg School of Public Health; and Lee Davis, MASD.
Visit Impatient Optimists, a Gates Foundation blog, for more details.