After working in marketing and communications for such organizations as Kendeo and Planned Parenthood, Molly Needelman grasped how challenging it can be to effectively explain complex information. So she entered MICA’s MBA/MA program.
“I realized that many of the organizations I was working for would benefit from incorporating the creative process into their strategic decision- making,” she said. MICA’s collaborative environment has struck a chord with Needelman, as she enjoys having “peers who think similarly to me, who can work with me to translate business jargon to common language,” she said. But at the same time, “I also value the students with a more traditional, business background and their ability to add to the creative environment.”
Needelman believes the program will ultimately prepare her to create innovative, human-centered solutions in the healthcare industry. The MBA/MA “program shows an understanding of how business and design leaders will work together in the future, respecting an individual’s ability to be multifaceted, intellectual and creative,” she said.