The MPS in the Business of Art and Design curriculum consists of three 4-day residencies, two 4-week intensives, and six 8-week sessions over a 14 month period.
Residencies occur on MICA's campus. These brief residencies are long weekends.
|course title||course number||credits|
|Residency I||MBAD 5000||0.33|
|Residency II||MBAD 5000||0.33|
|Residency III||MBAD 5000||0.34|
|course title||course number||credits|
|Business Basics||MBAD 5100||2|
|Thesis and Reflection||MBAD 5600||2|
Each 8-week session is comprised of two 2-credit classes. Each course is a mixture of both asynchronous and synchronous learning.
|course title||course number||credits|
|Business Management||MBAD 5101||2|
|Business Writing (Media, PR, proposals, grants)||MMBAD 5102||2|
|Human Resources||MBAD 5201||2|
|Intellectual Property||MBAD 5302||2|
|Social Media Marketing||MBAD 5401||2|
|Contracts and Negotiations||MBAD 5402||2|
|Business Ethics||MBAD 5501||2|
|Thesis Development||MBAD 5602||3|
Residencies I, II + III
Each residency will feature curriculum extension events and activities designed to enhance students knowledge of small business applications and provide real-world context to the business of art and design. The residencies may include panel discussions, workshops, seminars, charettes, featured speakers, and other methods of engagement that will help students as they explore their business ideas and develop their thesis.
BUSINESS BASICS BRIDGE PROGRAM
In this course students learn to start, sustain and grow an art or design business. Topics include an overview of the following: an introduction to financial terms and tools/learning to ‘speak’ business, bookkeeping/accounting basics, marketing basics, finance basics, business taxes and law basics, profitability and risk analysis, business models, translating current skills to business skills, an introduction to the business plan, and setting goals and objectives.
In this course students learn to start and grow an art or design business. Topics include the basics of a strategic business plan, defining your type of business entity, evaluating your strengths and weaknesses as a business owner, setting goals and objectives, and creating a mission statement. This course also teaches management and the management functions of planning, organizing, leading and controlling. Study personal and group behavior in organizations. Students will apply management principles to realistic situations art or design entrepreneurs and/or managers encounter as they attempt to achieve organizational objectives.
This course in media writing is designed to help students develop essential writing skills for advertising, public relations, or other areas in the field of communications. The course provides a hands‐on experience where they will learn and practice the fundamentals of a research, organization, and communication of information. Course content includes writing for various media and addresses the basics of news writing, public relations writing and advertising copywriting. The course encourages development of a professional attitude emphasizing writing excellence, the vital importance of deadlines, and the art of giving and receiving objective criticism.
The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical art or design situations and problem solving regarding areas of employee counseling, discipline and termination. Understand workplace compliance laws, such as ADA, FMLA, sexual harassment, EEO and the Civil Rights Act law. This course will also include information on the wage and hour laws, workers comp, and unemployment insurance obligations. Equal Employment Opportunity will be discussed in order for the student to understand its need, importance and the legal issues surrounding it. Other critical areas of training and development, staffing and strategy will also be explored as it relates to an art and design business.
Businesses comply with a myriad of tax laws every day. Learn to distinguish between several kinds of basic business taxes, including income tax, employment tax, sales tax, and property taxes. Evaluate how different business entity structures affect income tax to the company and its owners. Compare local, state and federal treatment of taxes, and multi‐state tax issues that arise with internet websites, traveling to craft fairs, and telecommuters and clients in distant locations. Examine the legal limits of minimizing a business’s taxes. Apply tools and stratMBADgies for estimating, organizing, and optimizing the tax efficiency of an art or design business.
Understand the complexity of the modern marketing system—why it is essential and how it performs. Identification and examination of business activities involved in the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization objectives. Learn personal selling, working with agents and representatives; refining your advantages and messaging; writing proposals; networking and completing an action plan.
Intellectual property laws govern the creation and use of products of the mind and the intellectual property of their creators. As creators intellectual property laws, including copyright, patent, trademark, libel, rights of privacy and right of publicity laws, are the tools of the trade for artists and designers. Understand how employment law affects ownership of intellectual property. Learn to spot and evaluate legal issues in art and design businesses. Examine how changes in technology drive changes in intellectual property law. Apply principles of unfair competition and fair use to case studies. In addition to providing students with a broad historical and theoretical overview of the law of mass media, the course will require students to apply legal theory through the use of case studies and examples drawn from the media. Through their study, students will also be asked to consider the ethical issues faced by professionals in the fields of publications and communications.
SOCIAL MEDIA MARKETING
The emergence of social media has transformed the way art and design businesses tell their stories and promote their products and/or services online. Communication is no longer a one‐way street and campaign messages must be crafted in ways that encourage consumers to engage in the conversation and contribute their own promotional content. In this course, discussion will revolve around understanding the dynamics of social media applications, learning more about how they apply to art and design marketing, developing a strategy for social media marketing efforts, and utilizing application metrics for measurement and benchmarking.
CONTRACTS AND NEGOTIATION
Understand the principles of contract formation, bargaining power, and negotiation tactics. Learn to comfortably read and understand key business agreements such as employment contracts, work made‐for‐hire agreements, client agreements, gallery contracts, non‐disclosure agreements, and license agreements. Negotiate and prepare standard agreements for case studies. Consider the practical effectiveness and enforceability of agreements and identify basics agreements every art or design business needs.
This course is about critical thinking. Through reading, discussing, and writing about business ethics issues, we develop a clearer understanding and framework for our own individual ethical systems as well as the ethical systems of the organizations in which we work. We will probe an assortment of ethical theories and recognize the practical applications of those theories through case studies and presentations. We will exercise our ethical muscles by observation and analysis. The purpose of this course will be to grasp ideals and principles as they have been spelled out in a variety of traditional ethical systems and to apply these conceptual structures and guidelines to major problems and dilemmas of doing business and living in society. Special emphasis will be placed on tools for problem‐solving and decision‐making.
This course will examine how key financial tools, such as the income statement, statement of retained earnings, balance sheet, and statement of cash flow, are used to assess business risks and opportunities, and to help reach business decisions. The course will also cover various financial concepts and techniques relevant to small businesses and start ups, such as options for raising capital; managing working capital and cash flow; planning for growth; and other topical financial issues.
Examine and analyze core issues in the practice of leadership through case studies, intellectual examination and reflection. Gain an understanding of what makes a leader effective through open discussion, honest self‐assessment, role play, and observation of real‐life leadership practice. What is valued in this course are honest relationships and dialogue, risk‐taking, dedication to the topics of leadership, initiative, and exploring the confusion and gray areas. Throughout the course, attention will be focused on providing an atmosphere of positive reinforcement and constructive feedback.
Students develop a comprehensive business plan, which will synthesize and address the many elements needed for their art or design business. Students will review business plan formats and determine how they would structure their business plan. Through a series of drafts, students will create the content of their business plan and refine their supporting documentation in preparation for their final thesis reflection and presentation development.
THESIS AND REFLECTION
In this conclusion of the Master of Professional Studies in the Business of Art and Design, students will work with a mentor to finalize their master business plan and prepare a business presentation. Students meet for class critiques while pursuing independent study with their mentors and faculty to achieve the goal of incorporating and applying their new business expertise in and to an ongoing personal or case study business. The class culminates during Residency III as students give their public presentations to program faculty, mentors, administrators and students.