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MICA Media Clips: October 2010

MICA captured 128 press clips in October, including in many high-profile higher education publications, national dailies and large-circulation specialty outlets. These include PBS, New York Times, Washington Post, The Chronicle of Higher Education, Diverse: Issues in Higher Education and the Catholic Review, among many others.

Posted 11.30.10 by mica communications

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Career Development Center
In the News: Fred Lazarus
Alumni
Undergraduate Students

MICA captured 128 press clips in October, including in many high-profile higher education publications, national dailies and large-circulation specialty outlets.  These include PBS, New York Times, Washington Post, The Chronicle of Higher Education, Diverse: Issues in Higher Education and the Catholic Review, among many others.

In October, the Communications Office launched its first monthly eNewsletter, MICA News Sketch, which highlighted the top stories of the month, recent video clips in case you missed a lecture, and some big, upcoming events. This was very well received, with more than 4,000 people opening it (a very high 35 percent open rate for a first-time newsletter), and an extremely high click-through rate, which means that people not only opened the email in their inbox but clicked at least one link to a story on the MICA website.

This also coincided with the Communications Office's big marketing push for the new events calendar, fyi.mica.edu, that was launched at the beginning of the school year. This new events listing makes it easy for the entire College community to both input and access all the happenings around campus, as well as share events easily through Facebook and Twitter. This site had 14,766 pageviews for October.

The traffic to MICA.edu for the news stories is slightly increased from September, with 11,533 pageviews -- on par with the previous year. The News Sketch drove new visitors to MICA.edu to read news articles, though pageviews on events are now mostly taking place on the fyi.mica.edu site. The most-visited stories for the month are those which were featured in the eNewsletter: the new MICA PLACE facility in East Baltimore and an alumna's MacArthur Fellow win. Also receiving a significant number of pageviews was the multimedia page with videos from recent events.

Finally, social media has been a strong component of the College's communications strategy over the past year. This is evident by the number of Facebook friends more than doubling in that time period, now at more than 3,000 "likes" for the MICA page.

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Founded in 1826, Maryland Institute College of Art (MICA) is the oldest continuously degree-granting college of art and design in the nation. The College enrolls nearly 3,500 undergraduate, graduate and continuing studies students from 48 states and 61 countries in fine arts, design, electronic media, art education, liberal arts, and professional studies degree and non-credit programs. Redefining art and design education, MICA is pioneering interdisciplinary approaches to innovation, research, and community and social engagement. Alumni and programming reach around the globe, even as MICA remains a cultural cornerstone in the Baltimore/Washington region, hosting hundreds of exhibitions and events annually by students, faculty and other established artists.

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