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Loss and Consequence

The Maryland Highway Safety Office (MHSO), a division of the Maryland State Highway Administration, (SHA) have teamed up with MICA and Urbanite magazine to explore and develop new and unique mediums and messages that highlight the consequences of driving drunk.

 Each year over 150 people in Maryland die as a result of an impaired driver. MHSO, through the use of federal highway safety grant funds, continues to seek new avenues and new media communications that will resonate with those that are statistically over-represented in drunk-driving crashes (males age 21-34). This project aims to utilize the creativity of MICA students to develop engaging visuals that can be widely distributed throughout the state.

Loss and Consequences

Related Event

  1. Loss and Consequences Seminar

    Tuesday, February 1, 7 pm

    Falvey Hall

    Co-sponsored by Urbanite Magazine, the Maryland State Highway Administration, and MICA, this panel of distinguished speakers will address several engaging perspectives surrounding the loss and consequence of driving while under the influence of alcohol. Panelist speakers include Lt. Thomas Woodward with the Maryland State Police; hip-hop artist and recent Oprah Winfrey Hero recipient Timmy Grins; and Dr. Thomas M. Scalea, Physician-in-Chief, University of Maryland Shock Trauma Center.

    This panel presentation will kick off a campus-wide project in which students will create art and design projects that address the issue of drunk-driving. The panel is required for those students who seek to participate.