Event Details & Presenter Bios

A One-Day Workshop on Starting Your Own Business

Friday, January 17, 9:00am-3:00pm

Presentations and Handouts (where applicable) are available for download under each presentation below.

Detailed Schedule of Workshops:

9:00am Breakfast & Welcome
9:30am Keynote Speaker - Eleanor Whitney, Grow DIY
Creativity, financial stability, and getting paid to do the things that you love are within reach with the right planning and preparation. Author and arts fund raiser Eleanor Whitney discusses strategies and shares ideas about how to build a sustainable creative practice, business and life.  Download Presentation
10:00am Which Business am I? - Christopher A. Davis, Corporate and Securities Practice Group, Miles & Stockbridge
MdVLA Volunteer Christopher A. Davis will talk about the pros and cons of the various business entities most often chosen by arts businesses--sole proprietorships, partnerships, and LLCs. Download Presentation 
10:30am Business Plans & Financing Your Business - Bonnie Crockett, Maryland Capital Enterprises
How to Write a Business Plan - Is a business plan really necessary?
 What should it include? 
Figuring out financial reports and projections. 
What resources are available to help small businesses compile a business plan?
Applying for a Micro Loan - What kind of financing opportunities are available to small businesses? 
Who can qualify?
 Filling out loan applications - so much paperwork What about grants? Download Presentation & Download Handouts
11:00am Tax Basics for Small Businesses - Amy Prager-Taylor, CPA
Learn how to register your business to get an Employer Identification Number with the IRS and your state.  Amy will also walk through the process of completing W-9 and 1099 forms and what to expect when getting and receiving these forms. Download Handouts
11:30am Developing a Relationship with Your Bank - Ramsey L. Harris, Assistant Vice President and Business Banker at PNC Bank
12:00pm Lunch Break & MICA Alumni Panel
Listen as these four MICA alumni tell their stories of starting their own businesses.  Q&A to follow.
Alex Fine '05 Illustration - Alex Fine Illustration
Kami Tremblay '04 Graphic Design - Kami Tremblay Design
Katie Kutil '03 Photography - Petal & Print
Ben Kutil '04 Graphic Design - Make Things Studio & Roadmap
1:00pm Insuring Your Artwork/Business - Bob Middleton, Director of the Arts Insurance Program
MdVLA Board Member Bob Middleton will tell you what you need to do to make sure your tools, your work, and your studio are protected against a wide range of loss--and what it will cost you. Download Handouts
1:30pm Copyright Issues & Intellectual Property - Cynthia Sanders, Digital Media Lawyer, Ober Kaler
MdVLA Board President Cynthia Sanders will detail the ins and outs of protecting your images--and the flip side of the coin--generating income from licensing them. Download Presentation
2:00–3:00pm Break-Out Sessions (Choose One)
Pricing Your Service - Jen Dodson '12, Adashmore Creative
Pricing your product or service is a science and an art. First, you want to cover expenses. You also need to plan for profit and consider the value you are providing customers. Not to mention examining your competitors. This workshop guides you through the basics of pricing from understanding the financials to figuring out where you fit into the marketplace.  Download Presentation

Licensing Your Designs
- Nancy Scheinman Wheeler
Licensing artwork gives an artist the opportunity to have their images sold on various products, creating a way to earn money from one piece of art work over and over again. By granting manufacturers the right to use your artwork on a specific product for a specific period of time in exchange for a percentage of the manufacturer's sales ( a royalty). There are many different aspects of art licensing, and this workshop will present an overview of some of the basic points needed to begin the process of licensing artwork. Download Presentations

Marketing 101
- Kristin McMahon '12, Chic Communications
Marketing 101 presentation will cover the basic principles of marketing, an overview of customers and how to reach them, ending with the importance of market research. The purpose of the presentation is to give small business owners or students an brief insight in how to properly launch or market their business. Download Presentation & Download Handout

Presenter Bios:

Eleanor Whitney Eleanor Callott Whitney is an entrepreneur, writer, rock musician, and educator raised in Maine and living in Brooklyn. She is the author of Grow, a practical field guide for starting a creative business, released in 2013 by Microcosm Publishing. For over a decade, Eleanor has worked with world-class museums and creative companies to plan events that connect audiences with art and the company's mission, identify and manage national strategic partnerships, facilitate professional development workshops for creatives, and devise and implement strategies for content creation and presentation. She has worked for the New York Foundation for the Arts, the Brooklyn Museum, the Rubin Museum of Art, and at POV/American Documentary. She is the proud recipient of a Master's degree in Public Administration from Baruch College where she learned to stop worrying and love statistical and budgetary analysis. She is currently a freelance events and project manager and is learning the programming language Ruby on Rails.
Christopher A Davis Mr. Davis is a member of the Corporate and Securities Practice Group at Miles & Stockbridge P.C. in Baltimore, Maryland, and regularly assists closely held business clients with entity formation, tax-based planning, merger and acquisition transactions, leveraged buy-outs, venture capital and private equity transactions, and internal reorganizations. In 2011, he received his Master of Business Administration from the University of Maryland, Robert H. Smith School of Business where he focused on corporate and venture financing. He is a Magna Cum Laude graduate of the University of Baltimore School of Law, where he was the Business Editor of the University of Baltimore Law Review."
Bonnie Crockett Bonnie is a Baltimore native who lives and works in Baltimore City with a successful career in community and economic revitalization. She began her professional career as an attorney in the field of banking and commercial law. She now works with dozens of community and business leaders, nonprofit organizations, small businesses and hundreds of neighborhood residents, making a difference for Baltimore neighbors and neighborhoods. In 2001, Bonnie became Executive Director of Federal Hill Main Street. In 2012, Bonnie opened Bonnie Crockett Consulting. She has provided economic counseling, strategic planning, and training and seminars for MCE's small business clients, and worked one-on-one with individual small business owners to provide counseling, help compile business plans and put loan applications together. In the fall of 2013, Bonnie's role at MCE was expanded in order to help open and direct the Baltimore office of MCE's new Women's Business Center.
Amy Prager-Taylor, CPA Amy Prager-Taylor, CPA is a partner with the firm of Kenneth F. Prager, CPA and leads our business services practice which includes accounting and bookkeeping services, QuickBooks setup and training and payroll processing services. Amy specializes in small business tax filings. She began her career as an auditor with the international accounting firm of Ernst & Young LLP in 1995. Amy rose quickly through the ranks attaining the level of Senior Manager in the highly regarded Technology Communications and Entertainment Group. In 2004, Amy was a finalist for the Rosemarie Meshi Award honoring employees of Ernst & Young that promote excellence in women in the workplace. Amy earned a degree in Accounting from Texas Christian University in Fort Worth, TX in 1995. She became a Certified Public Accountant in 1998.
Ramsey L. Harris Ramsey L. Harris is the Assistant Vice President and Business Banker for the Charles Village, Paca Street, and Hilltop branches of PNC Bank. He is responsible for a wide range of non-profit and for-profit companies including some of Baltimore's top medical, legal, accounting, architectural, and retail professionals. He understands the cash-flow needs and challenges of both non-profit and for-profit business clients alike, assisting them in managing their finances effectively throughout each stage of the business life cycle. Harris has more than 10 years of financial services/management experience. Prior to joining PNC, he served as Treasury Manager and Family Development Director at Abundant Life Ministries in Cecil County, MD. He holds a Bachelor of Arts Degree from the University of Delaware.
Alex Fine '05  Alex Fine is a freelance illustrator living and working in Baltimore, Maryland. A graduate of Maryland Institute College of Art, he has over a 10 years of experience in editorial, advertising, and book illustration. As well as working full time as an illustrator, Alex is also an adjunct professor at MICA in the illustration department. Selected clients: Washington Post, WIRED, ESPN Magazine, Parade, O Magazine, Grantland.com, McSweeney's, New York Observer, The Hollywood Reporter, Philadelphia Magazine, Dallas Morning News, Baltimore Sun, Baltimore City Paper, Chronicle Books, and Kokanee Beer.
Katie Kutil '03 Katie McDonough Kutil is a custom floral and stationery designer, and owner of Petal and Print . A graduate of MICA (photo major with book arts concentration) in 2003, she had already been working in the wedding industry for a few years as a photographer. Upon graduating, Katie saw a hole in the market and started her business Once Upon a Press, offering custom letterpress invitations and stationery for clients who wanted designs that spoke a bit more to their style. In the years between, she's worked for national retailer Paper Source and local boutique Chellé Paperie. When her business partner at the Paperie moved to California, Katie created Petal and Print where she now shares her love of flowers with the same clients she'd been designing stationery for. She's always had a passion for both the creative and entrepreneurial sides of a business and likes to be involved equally in both.
Ben Kutil '04 Ben Kutil is a graphic and interactive designer Making Things with ♥ from Baltimore. Originally from Wisconsin, he graduated from MICA in 2004 with a BFA in Graphic Design, concentrations in Video and Book Arts and interned with David Ashton and Pentagram. After 4 years of working for the man, he started his own independent business, Make Things StudioTM, and has had the opportunity to work for local, passionate business owners, larger institutions and some famous people. Mr. Kutil teaches his courses with a focus on interactive design and the business side of design. 
Kami Tremblay '04 Kami Tremblay Owens, CSA founded Kami Tremblay Design in 1997 as Principal and Artist. Since then, she has completed over 700 decorative painting and design projects for over 250 clients in the DC metro area and nationally. Kami currently sits on the Board of Directors for the International Decorative Artisans League. She holds a Bachelor's degree in Fine Arts from the prestigious Maryland Institute College of Art with a specialization in graphic design. To further augment her understanding of art and culture, she has spent time studying textile design in The Netherlands.
Bob Middleton Middleton is the Director of the Insurance Program for the Performing Arts, a division of Maury, Donnelly and Parr, which is committed to providing excellence in service and products to the arts community. He's ensured everyone from the ballet to Burning Man. Bob received a BA in 1985 from The College of William and Mary and attended the USF&G School of Insurance. He lives with his wife and three children in Baltimore, where they are active supporters of the arts.
Cynthia Sanders '85 Sanders is an experienced intellectual property and entertainment attorney at Ober|Kaler. Cynthia focuses her practice on copyright, trademark, advertising, arts and media law matters, technology transfer and works closely with the firm's Intellectual Property and Business Groups. She counsels a broad range of clients involved in creative endeavors - from designers to publishers, ad agencies to educational institutions, and interactive companies to film producers. Cynthia reviews and advises clients on the legal clearance, protection and exploitation of their creative works. Projects include identification and development of new works based on public domain materials, creation and interpretation of intellectual property policies, preparation of content license agreements, protection and licensing of characters, clearance, financing and distribution of motion pictures, development of interactive and online media, and compliance review of advertising materials and social media marketing practices. Sanders is a graduate of the University of Maryland School of Law and the Maryland Institute College of Art and is married to artist D.S. Bakker.
Jennifer Dodson '12 Jennifer Dodson is a marketing enthusiast with a passion for business. When she isn't growing her own marketing company, Adashmore Creative, Jennifer is found speaking at local events or volunteering her time with professional organizations. Jennifer earned her Master of Professional Studies from MICA's Business of Art and Design program in 2012 and graduated with degrees in Art and Communications at Towson University in 2009. She currently resides in Baltimore County with her husband. Together they enjoy traveling, particularly when able to take long walks along the coast with Bacon, their beagle.
Nancy Scheinman Wheeler Nancy has taught at Goucher College, MICA, and Washington University in St. Louis. She was president of the Friends of School 33 Art Center and conceived of and developed their primary fundraiser Lotta Art. She has owned an illustration firm in St. Louis, Renditions, specializing in architectural illustration with clients that included Anheisuer Busch and Proctor and Gamble. Currently she owns two businesses, Valentina di Grazzia, LLC, a company that licenses art work for product, and NS Studios, a business based on a mentoring model that creates experiential learning environments. This past April, she curated an exhibit for the Museum of Fine Arts in Kathmandu, Nepal. She also exhibits mixed media paintings in galleries and museums worldwide, and teaches workshops in her studios in Santa Fe and Baltimore.
Kristin McMahon '12 Kristin McMahon is a co-founder of Chic Communications- a boutique PR and Marketing firm based in Annapolis, Maryland. Kristin holds a B.A in Fashion Merchandising from Marymount University (Arlington, Virginia) and a Masters in Professional Studies in Business of Art and Design from the Maryland Institute College of Art. Kristin's expertise covers the luxury lifestyle sector as it applies to fashion, beauty, health/wellness, and hospitality. She is active in the Junior League of Northern Virginia, serves on the committee for Hospice Hundred; a division of Hospice of the Chesapeake, and is on the board for the Love for Luca organization. She resides in Annapolis with her teacup Yorkshire Terrier- Louis, enjoys staying up with the latest fashions and trends, spending time with her family and friends and volunteering within the community.