As a designer, Tracy Kroop draws references from a wide range of experiences and environments. Her approach is a holistic one, and her user-centered design solutions have been manifested in a variety of media: print collateral, packaging, exhibits, photography, and interface design. Her clients can be found in the industries of finance, healthcare, transportation, retail, and education. Tracy’s work has been recognized by AIGA,
Tracy has been an advocate for user-centered design since her undergraduate years, where she exhibited a natural ability to understand people’s needs and wants, designing the innovative, child-friendly
Prior to her position as adjunct instructor at M|I|C/A, Tracy taught typography classes to pre-college students through NC State, and was also a Teacher’s Assistant to the senior interactive studio. Her past experience also includes that of guest critic and lecturer at Washington University in St. Louis, and University of the Arts in Philadelphia. She dedicates her spare time to mentoring undergraduate students, and volunteering with Philadelphia’s renown Mural Arts Project.
Tracy holds a BFA in Graphic Design from Carnegie Mellon University, and an MGD in Graphic Design from North Carolina State University. Her thesis researches new information spaces for dynamically generated content that integrates virtual and physical environments. She is a past board member of AIGA St. Louis.Communication Arts, and Parents.Four-in-One Activity Center that was ultimately manufactured and patented by Binney & Smith (now Crayola LLC). She now translates user needs into solutions in her role as Lead Designer for Electronic Ink, an international design consultancy, where she creates intuitive, accessible interfaces for her clients.