Guidelines & Samples

Logo Guidelines

The new graphic identity program for Maryland Institute College of Art provides a succinct graphic expression of the MICA acronym, which has evolved through general usage as the College’s primary identifier among its various audiences.

The identity consists of the logo (acronym with its associated rhythmic lines), the signature (Maryland Institute College of Art), the lockup (acronym + signature), and a decorative pattern that works in conjunction with the acronym for expressive applications of the logo.

MICA's Graphic Identity Standards and Guidelines explains rules of usage and scale, specifies colors for print and electronic formats, and summarizes key applications. If you have questions that are not addressed in this document, or if you need logos in electronic format, please contact MICA’s Office of Communications.

Logo Samples

These samples are for informational purposes only. For assistance in determining which logo to use, please contact the Office of Communications, which will supply you with the proper electronic file.

The Solid Logo

The solid logo should be used in contexts where the simplest or boldest possible expression is needed, including situations where it will be seen with other logos (such as a listing of institutions or sponsors of an event), on the spine of a publication, or as a simple application on t-shirts or merchandise. The Solid Logo may be reproduced in black, white, or the preferred color palette (PMS 470U for the letters and PMS 424U for the rules).

The Pattern Logo

A patterned version of the logo is available for more expressive applications, including t-shirts, portfolios, vehicles, or merchandise. It is not appropriate on formal institutional communications (stationery, contracts, business correspondence) or when the scale or medium will not allow effective reproduction of the pattern (such as on an e-mail signature). Like the Solid Logo, the Pattern Logo may be reproduced in black, white, or the preferred color palette (PMS 470U for the background and PMS 564U for the pattern).

Lock-Ups

Lock-ups include the MICA logo (either solid or patterned) and the full name of the College (also known as the signature). The two-line signature aligned flush left to the letter “I” in the logo is the preferred lockup and should be used whenever the width of the logo measures at least 1.25”. For lock-up files designed for use at smaller or larger dimensions, please contact the Office of Communications.